Crisis communications are critically dependent on online presence. Blogs, twitter, social networks. Instant distribution of messages and facts. Many uncontrollable interpretations. Top-rated media journalists drawing inspiration and facts from the Web. This is your nightmare in case of crisis. Despite the fact that it is necessary to transmit information as quickly as possible, it is still better to have the correct and concise information for publishing online. Be guided by this from the very beginning. Apologies for erroneous information will be quickly accepted, but erroneous information itself and an angry audience can turn the situation for the worse.
Online response and behavior planning will be one of the key parts of our anti-crisis strategy and tactics.